Most homeowners know it is important to keep a home clean, bright, and free from clutter while it is on the market for sale. But sometimes, REALTORS® say, taking the extra step to stage a home can make a difference in how a buyer values it and the price a seller might get for it, according to the NATIONAL ASSOCIATION OF REALTORS® 2015 Profile of Home Staging.
The report, the first of its kind from NAR, found that 49 percent of surveyed REALTORS® who work with buyers believe staging usually has an effect on the buyer’s view of the home. Another 47 percent believe that staging only sometimes has an impact on a buyer’s view of the home only. Only 4 percent of REALTORS® said staging has no impact on buyer perceptions.
REALTORS® on the buyer side believe that staging makes an impact in several ways:
- Eight-one percent said staging helps buyers visualize the property as a future home
- More than 45 percent said it makes prospective buyers more willing to walk through a home they saw online
- Forty-five percent said a home decorated to a buyer’s tastes positively impacts its value;
- Ten percent of REALTORS® said a home decorated against a buyer’s tastes could negatively impact the home’s value
From the seller side, a majority of Realtors® utilize staging as a tool in at least some instances.
- Just over one-third of REALTORS® (34 percent) utilize staging on all homes
- Thirteen percent tend to stage only those homes difficult to sell
- Four percent will do staging only for higher priced homes.
- The median cost spent on staging a home is $675. Sixty-two percent of REALTORS® representing sellers say they offer home staging service to sellers, while 39 percent say the seller pays before listing the home.
Calif. median home price: December 2014:
- California: $452,570
- Calif. highest median home price by region/county December 2014: Marin, $990,130 million
- Calif. lowest median home price by region/county December 2014: Glenn, $176,670
Calif. Pending Home Sales Index:
November 2014: Decreased 13.4 percent from 104.8 in October to 90.7 in November.
Calif. Traditional Housing Affordability Index: Second Quarter 2014: 30 percent (Source: C.A.R.)
Mortgage rates: Week ending 2/5/2014 (Source: Freddie Mac)
• 30-yr. fixed: 3.59% fees/points: 0.7%
• 15-yr. fixed: 2.92% fees/points: 0.6%
• 1-yr. adjustable: 2.39% Fees/points: 0.4%
From C.A.R. ~ C.A.R. Newsline is published by the CALIFORNIA ASSOCIATION OF REALTORS®, a trade association representing more than 175,000 REALTORS® statewide. C.A.R. does not in any way endorse or sponsor any product or service or vendor mentioned herein unless expressly stated.
Dave Thurman Real Estate